Selling a business can be both easy and tough, depending on various factors and circumstances. There is no one-size-fits-all answer to this question, as each business sale is unique. Here are some factors that can influence the ease or difficulty of selling a business:

1. Business Health and Performance: If the business is profitable, has a strong customer base, and a positive reputation, it will likely be easier to sell. Buyers are more attracted to businesses with a proven track record of success.
2. Market Conditions: The state of the economy and the industry the business operates in can affect the ease of selling. During a strong economy and favorable market conditions, selling a business might be easier as there are more potential buyers.
3. Business Type and Size: Certain types of businesses may be more attractive to buyers than others. Also, larger businesses may have a more complex sales process due to their size and scope.
4. Documentation and Preparation: Having well-organized financial records, legal documents, and other relevant information can make the selling process smoother.
5. Competitive Landscape: If there are many similar businesses for sale in the same industry, it could make it tougher to find a buyer, as competition drives down prices.
6. Seller’s Expectations: Unrealistic price expectations or inflexible terms from the seller can hinder the sale process.
7. Negotiation Skills: Negotiating with potential buyers requires skill and finesse to ensure a fair deal for both parties.
8. Confidentiality: Maintaining confidentiality during the sales process is crucial to avoid disruption to the business and prevent competitors from taking advantage.
9. Legal and Regulatory Compliance: Ensuring the business is in compliance with all relevant laws and regulations can help facilitate the sale.

Overall, selling a Florida business can be a complex and time-consuming process that requires careful planning and consideration. It’s often advisable to seek professional advice from business brokers, attorneys, or accountants who specialize in business sales to guide you through the process successfully.